YouTube Marketing Ebook Now Available

YouTube

Following on from the YouTube Marketing Series on the DIY Career Development Blog this e-book explores the topic further and is packed full with the blog series, the flash freebies and lots of completely new content.

Contents include:
– Getting Started on YouTube
– DIY Marketing
– Creating and customising your YouTube Channel
– Making your Videos
– Content
– Marketing your Videos
– Marketing the Corporate Brand
– Personal Branding
– Marketing and Content Plan

Worksheets include:
– Making a Pitch at your next Marketing Meeting (previously a flash freebie)
– Marketing Plan
– Video Content Plan / Research
– Social Media Goals and Action Plan

Buy this e-book now!

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YouTube Marketing: Tips for using YouTube

YouTube

To finish off this month’s series on YouTube Marketing (view the complete series here) I decided to share a collection of YouTube Tips.

  •  Create Playlists

Once you have built up a collection of videos Group Playlists by Topic of Theme.

  • Create a Series of Videos

Break longer topics or videos into sections or a series of videos. Each one of them has their own marketing potential and don’t forget to carefully consider the title, use of keywords with each one and to link to the other videos in the series. This is where Annotations come in useful.

  • Create Channel Art

If you are stuck – watch this video.

  • Comment

Don’t just limit your presence to your YouTube Channel – engage in conversation elsewhere on YouTube and spread your advice and knowledge in a variety of places. Starting up or engaging in intelligent conversations elsewhere can drive traffic to your channel

  • Don’t forget to spread the word

Encourage Subscription to your YouTube Channel on your website, on social media and in other publications so your clients/customers get notified of when you add new content.

 

YouTube Marketing: Personal Branding and Creating your YouTube Strategy

YouTube

You have all heard the warnings about social media and your job… YouTube is no different. You must keep your personal account and work account separate (and don’t post anything that could potentially get you fired – keep it squeaky clean).

However, you have a lot more potential with a personal account than a corporate one when it comes to creating a personal brand. You can have a lot more fun with it and you are not held back with keeping it within Company Guidelines or in Company Colours. The golden rule –  Just make sure you keep it professional.

Depending on what you do (and what job you want) a successful YouTube Channel can boost your job prospects. Tie it in to your Career Development Goals and develop a YouTube Marketing Strategy as part of both your Marketing Plan and your Career Development Plan and kill two birds with one stone.

In the alternative if you just want to boost your web-presence (positively, of course)  your focus should be on your Content and adding your own personal touch (or twist)  to it.

What should be included in your YouTube Strategy:

Your YouTube Strategy should include the following sections:

  • Measurable Goals
  • Research
  • Content Plan
  • Budget
  • Timeline

and it should fit into your current marketing strategy (if you have one).

DIY ACTION POINT: Write your YouTube Strategy.

YouTube Marketing: Corporate Branding and Marketing

YouTube

From a career development prospective there may be an opportunity to get involved in the marketing of the Company you work for regardless of your role. Taking advantage of such an opportunity shows that you:

  • are proactive;
  • care about the Company and the success of the Company;
  • can work outside your designated role; and
  • have good ideas.

If you are contributing to such ventures and working beyond your role it may benefit you when you wish to apply for a pay-rise of a promotion or even a change in job.

Some larger companies will have a Marketing Team so anything done under the “Corporate Banner” will usually need to be cleared with them first. (Check your company’s marketing and social media policies).

You may get a flat-out No. Sometimes it may work against you to push back – learn to read your own company’s corporate culture and learn what is acceptable. If it is not acceptable you may wish to consider whether YouTube can be used to your advantage from a personal branding point of view (and there is more on that later in this series).

If you work for a business that relies on its employees to take control of their own marketing strategy or support and be active in their existing company marketing framework and you are one of these employees – you may wish to consider how YouTube can be utilised. Particularly, if this is an area no-one has been brave enough to enter yet.

Interested?

Make a pitch to your boss at your next marketing meeting or ask you boss to include it in your objectives at your next appraisal.

DIY ACTION POINT: Plan and Make a Pitch. Make sure you can answer these questions.

Free Download: Making a Pitch at your Next Marketing Meeting.

YouTube Marketing: DIY Marketing

YouTube

Readers, you know only too well that to get anything in this life you have to be proactive and do it yourself. Marketing is much like your own career development – you need to take advantage of the resources available to you and make the most of them.

You might think you know nothing about marketing. Yes, some people dedicate their entire careers to marketing (you might even be one of them). However, I strongly believe that marketing at the most basic level is something that everyone can take part in. Something everyone can have a say in.

YouTube is just one of the resources available to help the individual (and a company) put a marketing campaign in place. It can form part of your overall marketing strategy or it can be a stand-alone campaign.

I have already written about why you should be on YouTube – if you missed it check out the post here. Once you have created your YouTube account you need to start thinking about how to create a presence and a brand (or image) for your personal or corporate account.

Creating and Customising your YouTube Channel

Whether you end up promoting a Corporate YouTube Channel for the Company you work for or end up working on your own personal brand – you should consider customising your YouTube Channel.

  • Complete your Profile: Like any other online presence you should have a complete bio or profile. Your profile should also include a link to your main website. Incomplete or uninformative profiles are a turn-off to other users. Additionally if you have both a corporate and personal YouTube channel – try to keep them separate.
  • Brand it! The most obviously branding strategy is to match the “look and feel” of your YouTube Channel to your brand. Create Channel Art.
  • Encourage Social Interaction

Content: Making the Videos

So you have joined YouTube and created your channel – now comes the difficult bit: creating content.

Whether you chose to hire a professional production team or shoot homemade videos with you iPhone the key to having a great videos and a good number of subscribers is having great content.

A Simple Strategy: Deliver good content and then ask people to visit your website. Write your Content Plan now.

Once you have outlined what you are doing there should be nothing stopping you from shooting those videos and uploading them to YouTube.

Marketing the Videos

Unfortunately creating and uploading your videos is not the end of the story and nowhere near enough. You must also help spread the word about your videos and make them findable. Make your YouTube Videos findable by:

  • Using low competition keywords
  • Including 5-10 tags per video
  • Creating Playlists
  • Sharing videos on your Website and Social Media Accounts.

DIY ACTION POINT: Write a Content Plan

YouTube Marketing: An Introduction

 YouTube

If you are not already on YouTube or you subscribe but don’t actively use it – you should consider it if:

  • You want to promote your “personal brand”
  • You are an employee involved in your employer’s marketing (or feel that they just need guidance)
  • You are in marketing or want to be.
  • You are a small business owner looking to gain clients or customers
  • You are a musician, designer, writer, engineer, [insert your own title here] and want to promote your product or showcase your talent.

If you are reading this blog – that should be all of you.

So why use YouTube at all?

  • YouTube is the second largest search engine (and YouTube videos are included in regular google searches)
  • YouTube can be used in combination with other forms of social media and as part of an online marketing strategy
  • YouTube can drive traffic to your website
  • YouTube can showcase your skills, you brand, and your products all at the same time – the creative possibilities are endless.

You don’t have to be uploading videos to be on YouTube

A lot of people think that having a channel on YouTube or signing up for YouTube means that you have to upload videos and can be put off exploring what can be a very useful tool.

YouTube is also about the social experience much like other social networking sites. Using YouTube socially first can build up a presence and build up your confidence in tackling your YouTube Marketing Strategy (not to mention give you ideas).

Use YouTube to explore other people’s offerings, whether it is looking at competitors, businesses or individuals you admire or aspire to be like or simply educational or entertaining videos that capture your interest and time.

Spend some time on YouTube exploring, searching, commenting on other people’s channels and videos (yes you can build relationships on YouTube), sharing and creating playlists of favourite videos.  Sharing on YouTube is not just about uploading your own content. You can share other people’s videos (much like sharing blog-posts, or interesting things on Twitter or Facebook).

DIY ACTION POINT:  sign up to YouTube now and go exploring.