YouTube Marketing Ebook Now Available


Following on from the YouTube Marketing Series on the DIY Career Development Blog this e-book explores the topic further and is packed full with the blog series, the flash freebies and lots of completely new content.

Contents include:
– Getting Started on YouTube
– DIY Marketing
– Creating and customising your YouTube Channel
– Making your Videos
– Content
– Marketing your Videos
– Marketing the Corporate Brand
– Personal Branding
– Marketing and Content Plan

Worksheets include:
– Making a Pitch at your next Marketing Meeting (previously a flash freebie)
– Marketing Plan
– Video Content Plan / Research
– Social Media Goals and Action Plan

Buy this e-book now!

YouTube Marketing: Tips for using YouTube


To finish off this month’s series on YouTube Marketing (view the complete series here) I decided to share a collection of YouTube Tips.

  •  Create Playlists

Once you have built up a collection of videos Group Playlists by Topic of Theme.

  • Create a Series of Videos

Break longer topics or videos into sections or a series of videos. Each one of them has their own marketing potential and don’t forget to carefully consider the title, use of keywords with each one and to link to the other videos in the series. This is where Annotations come in useful.

  • Create Channel Art

If you are stuck – watch this video.

  • Comment

Don’t just limit your presence to your YouTube Channel – engage in conversation elsewhere on YouTube and spread your advice and knowledge in a variety of places. Starting up or engaging in intelligent conversations elsewhere can drive traffic to your channel

  • Don’t forget to spread the word

Encourage Subscription to your YouTube Channel on your website, on social media and in other publications so your clients/customers get notified of when you add new content.


Time Management: Scheduling your time [an example]

I blogged previously about fitting your career development routine into your regular routine here. So this week as I am preparing for the month ahead I wanted to share a bit more of how I do this with you.

At the moment I am using my “One Schedule” method of planning my time, where I plan a month, then week, then day.  This includes my career development.

I now have a Training Day scheduled for next month and I am currently planning out how and when to fit in my preparatory work. I need to fit this prep work in my usual routine.

Here is what I do:

1. Work out what it is I need to do and write is as an action in a sentence.

I try to write this as a small enough step to match the time that I typically have allocated to this Career Development. No more than half an hour if I can help it.

2. Work out how much time and what type of time you will need to do it in.

There are several things to consider here:

  • Location
  • Tools of the Trade (e.g. do I need a computer)
  • Do I need to do this when I am really productive (or can it be when I am having some downtime)

Because this work (with the exception of an article) is not the type of work you write in one sitting. I have allocated it through out the day. 10-15 minutes before work and 10-15 minutes at lunchtime. It also needs to be submitted electronically – so I can only do it at the computer.

3. Schedule at the beginning of the week when writing your regular schedule – be aware of deadlines but give yourself time.

This morning I wrote my to-do list for the week and included all my “actions” for my career development and more specifically when I was going to do them. At the end of the week if I have not managed to do them I have also made a note that I then have two extra days to catch up and get the work submitted.

4. Do it.

Simple. No fuss. Just get it done.

YouTube Marketing: Personal Branding and Creating your YouTube Strategy


You have all heard the warnings about social media and your job… YouTube is no different. You must keep your personal account and work account separate (and don’t post anything that could potentially get you fired – keep it squeaky clean).

However, you have a lot more potential with a personal account than a corporate one when it comes to creating a personal brand. You can have a lot more fun with it and you are not held back with keeping it within Company Guidelines or in Company Colours. The golden rule –  Just make sure you keep it professional.

Depending on what you do (and what job you want) a successful YouTube Channel can boost your job prospects. Tie it in to your Career Development Goals and develop a YouTube Marketing Strategy as part of both your Marketing Plan and your Career Development Plan and kill two birds with one stone.

In the alternative if you just want to boost your web-presence (positively, of course)  your focus should be on your Content and adding your own personal touch (or twist)  to it.

What should be included in your YouTube Strategy:

Your YouTube Strategy should include the following sections:

  • Measurable Goals
  • Research
  • Content Plan
  • Budget
  • Timeline

and it should fit into your current marketing strategy (if you have one).

DIY ACTION POINT: Write your YouTube Strategy.

How to find time to find a new job when you already have a full time job

Looking for a new a job is a full-time job in itself and it can be hard finding the time (and the energy) to carry on a successful job hunt when you have full-time job already. In an ideal world your career development routine should work seamlessly with your job hunting routine, the difficult part is fitting it in around your regular full-time job. Your first decisions should be how many hours a week you want to dedicate to the finding a new job and what you want to achieve in this time.

1. Work out how much time to can dedicate to finding a job and set yourself a target.

How you manage your time is important. You should be dedicating a set number of hours to your career development each week. If finding a new job is a priority for you then it follows that finding the time to look for the job should also be a priority.

Flash Freebie: Your Time Analysis Worksheet

2. Work out you want to achieve in the time you have set aside.

It is assumed that you will only have a limited amount of time to dedicate to career development and job hunting therefore it is vital that you are clear about WHAT you want to achieve in the time you have set aside. Have measurable goals like a “job application a week” which is then broken down into action points. Write a to do list of the steps you will need to achieve your goal and then schedule these into the time you have allocated.

Flash Freebie: Scheduling your Goals How to and Worksheet.

3. Integrate your Job Hunting into your regular Career Development Routine

Once these decisions are made you can then integrate your job hunting into your regular routine (and if you don’t have a regular Career Development Routine now is the time to start). Make it easier by:

  • breaking up your allocated time into specific tasks.e.g. 30 minutes on a monday evening to review job websites/search engines.
  • include your career development and job hunting goals in your end of the week review – review and adjust your goals – don’t just postpone.
  • take control of your task list – make it manageable.
  • use career development worksheets and inserts to help manage your time.
  • read this blog.

Flash Freebie: End of Week Review

DIY Action Point: Complete the Worksheets

Need advice on a particular aspect of planning, time management or career development? get in touch by email at

YouTube Marketing: Corporate Branding and Marketing


From a career development prospective there may be an opportunity to get involved in the marketing of the Company you work for regardless of your role. Taking advantage of such an opportunity shows that you:

  • are proactive;
  • care about the Company and the success of the Company;
  • can work outside your designated role; and
  • have good ideas.

If you are contributing to such ventures and working beyond your role it may benefit you when you wish to apply for a pay-rise of a promotion or even a change in job.

Some larger companies will have a Marketing Team so anything done under the “Corporate Banner” will usually need to be cleared with them first. (Check your company’s marketing and social media policies).

You may get a flat-out No. Sometimes it may work against you to push back – learn to read your own company’s corporate culture and learn what is acceptable. If it is not acceptable you may wish to consider whether YouTube can be used to your advantage from a personal branding point of view (and there is more on that later in this series).

If you work for a business that relies on its employees to take control of their own marketing strategy or support and be active in their existing company marketing framework and you are one of these employees – you may wish to consider how YouTube can be utilised. Particularly, if this is an area no-one has been brave enough to enter yet.


Make a pitch to your boss at your next marketing meeting or ask you boss to include it in your objectives at your next appraisal.

DIY ACTION POINT: Plan and Make a Pitch. Make sure you can answer these questions.

Free Download: Making a Pitch at your Next Marketing Meeting.

How to fit your Career Development into your regular routine

Career Development is a funny thing. We only tend to concentrate efforts to our Career Development when we are getting itchy feet, looking for a new job, feeling under pressure or need a pay rise. Career Development is so much more than that and should be something that you consider all the time at the back of your mind.

Today I wish to explore how you can fit a career development plan into your regular (and probably busy) schedule. Try these simple tips:

1. Try and include one Career Development Item on your to-do list each week

It doesn’t matter if progress is slow as long as you are making progress. Make Career Development a regular feature on your to-do list. Even in a career downtime try to do one item a week.

2. Include your Career Development Goals in your regular Goals list

All goals should be treated equally. By all means categorise them but keeping your goals in separate locations can mean if you are not focussed you can lose sight of some of your goals. Make sure your Career Development goals get the exposure they need and don’t get dumped on the “Someday list” for eternity.

Free Download: Active Goal Management (Personal Filofax Insert)

3. Include your Career Development planning and review  in your regular routine

Build your Career Development plan into your regular planning routine. If you review your to-do list at the end of the week for half an hour on a Sunday afternoon or write in a journal on a monthly basis… whatever your regular method – include your review of your Career Development.

Free Download: Monthly Review (Personal Filofax Insert)

4. Keep a Record of your Career Achievements

Whether you keep a career, happiness or gratitude journal, a to-do diary or simply include it on your celebrating the small things list make sure you note your achievements somewhere… anywhere. Try and record the things you achieve before they are forgotten and become a distant memory.

Free Download: Celebrating the Small Things (Personal Filofax Insert)

This is the first in what I hope will become a regular series “Time Management Tuesdays”.  Need advice on a particular aspect of planning, time management or career development get in touch by email at